
Get back to the man you know you still are
Coaching by Lucas Fondevila · Online
Be My Next Success Story
The Prime at 40 is one year old and I am building the first roster on purpose, in small numbers, with people I can give real attention to. You would not be a test case. You would be an early one.
Client results are coming soon. I would rather show you real ones than made-up ones.
You are not out of shape. You are out of structure.
Most men who message me are not lazy. They are busy, competent people who have quietly stopped recognising themselves.
- 01
The work got serious and the training got optional.
- 02
You have started four times and stopped four times.
- 03
You are tired in a way sleep does not fix.
- 04
Clothes tell you the truth before the mirror does.
- 05
You know a fair amount about training and still have no plan.
- 06
You do not want to be 22 again. You want to feel capable again.
Efficient. Measurable. Progressive.
Evidence-informed strength and hypertrophy training, influenced by HIT, combined with individualized cardio, nutrition, recovery and measurable progression — built around the person.
- Strength and hypertrophy first
- Presses, rows, pulldowns, squats or leg presses, hinges, shoulder and arm work. Compound and machine-based movements, controlled execution, progressive overload.
- Intensity, applied on purpose
- Controlled tempo, strong focus on technique, selected working sets taken close to technical failure when appropriate. Not every set, every time.
- Cardio as a tool
- Walking, cycling, running, steady-state or short conditioning. Chosen for fitness, work capacity and health — not prescribed endlessly for fat loss.
- Nutrition that fits your life
- Sustainable calorie and protein targets, food quality, habits and adherence, instead of one meal plan handed to everyone.
“I would rather have a client perform a few high-quality working sets with real intent than do 20 sets just to feel exhausted.”
I track weights, repetitions, execution and progression, so we can see whether the program is actually producing results. If the numbers are not moving, the program changes — not your willpower.
How it starts, written on purpose
Nothing is written until I understand the person it is being written for.
Assessment
Body composition, training history, injuries or limitations, lifestyle, schedule, nutrition, recovery, and what you actually want.
The plan
A program built around you: sessions that fit your week, movements your joints tolerate, calorie and protein targets you can hold.
Progression
We track the work, review what the numbers say, and adjust. Over time you learn the why, so you can eventually run it yourself.
The next chapter, written on purpose
The physical result matters. The deeper result is confidence, structure and momentum.
The three things men ask me first
I got into training through my own transformation.
I wanted to lose weight, get stronger, improve my health, and prove to myself that I could become more disciplined. As my body changed, my mindset changed too — and eventually I was no longer learning only for myself.
No. 09 · Get In Touch
Write the next chapter on purpose.
“I don’t believe in creating dependency.” The goal is for you to leave stronger, more knowledgeable and able to run this yourself.